UNIFORM FOR THE UNRULED

Independent clothing built around unconventional silhouettes, technical details and doing things a little differently.

OUR STORY

How It Started

RAGS started with a pretty simple problem: I couldn't find the clothes I actually wanted to wear.

I'm Jak, founder and designer of RAGS. After years studying fashion, design and pattern cutting, I went on to work in technical textile engineering for the UK Ministry of Defence. It was a very different world to fashion, but it taught me a lot about construction, technical fabrics and making things properly. That way of thinking still runs through RAGS today.

In 2019, while working full-time, I started making clothes from my bedroom. At first they were mostly for myself. I wanted different proportions, oversized and drop-crotch silhouettes, heavy fabrics and functional details that I just wasn't finding elsewhere.

The first RAGS collection was tiny: two T-shirts and a pair of joggers.

No big launch. No grand plan. I just kept making.

RAGS TODAY

Two People. One Very Full Studio.

Friends started asking for pieces. Then people I'd meet while wearing my own clothes would ask where they were from. Orders slowly grew, the collection got bigger, and eventually the side project became my full-time work.

Today, RAGS is run by myself and my wife, Lulu, from our studio in Bury St Edmunds.

Lulu also has a background in fashion and marketing, so joining forces made a lot of sense. Between my experience in design, pattern cutting and technical manufacturing, and Lulu's experience across fashion, styling and marketing, we've gradually shaped RAGS into what it is today.

It's still very much the two of us behind the brand. From developing collections and shoots to events, customer messages, packing orders and the thousand other things happening behind the scenes, we're both pretty hands-on with all of it.

WHAT WE MAKE

Outside the Usual Lines

RAGS sits somewhere between alternative, avant-garde, streetwear and technical clothing.

We like unusual proportions, draping, oversized silhouettes, drop crotches, utility details, heavy fabrics and clothes you can layer and make your own.

We're not particularly interested in chasing trends or fitting neatly into one category. We'd rather make something because we think it's interesting, obsess over the details and find the people who get it too.

Some pieces are made to order in our UK studio, while others are produced in small batches with manufacturing partners we work closely with.

Independent. Small batch. Made to order.

We strive not only to push our technical boundaries, but also to infuse every piece of clothing with both a purpose and a concept.

THE RAGS COMMUNITY

The People We Design For

RAGS has grown a lot since those first three pieces in 2019.

Our clothing is now worn around the world by musicians, tattoo artists, performers, dancers, creatives and plenty of people who simply want something a little different from what's expected.

But we're still independent. Still experimenting. Still designing things we want to wear ourselves.

And we're nowhere near finished.

Jak & Lulu